New Car Media Kit
#1 MEDIA PARTNER REACHING
IN-MARKET AUTO SHOPPERS
MotorTrend Group is the largest automotive media company in the world. Comprised of iconic brands, MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper. Each member this highly knowledgeable community directly influences approximately 4.5 vehicle purchases a year.
84.3% MALE
70% COLLEGE
Source: Omniture (Web), FB/IG/TW/YT (Social), AAM/USPS (Print) 9/19
Digital
THE FASTEST SITES
ON THE WEB
MotorTrend Group owned and operated sites empower our audiences through unparalleled expertise, information, and reviews. We’ve built a premium, safe environment for a qualified audience of enthusiasts that take action. In fact, research shows our audience has 5X higher CTR than Google benchmarks when data targeting is applied.
YouTube
WELCOME BACK
TO THE CHANNEL
The MotorTrend YouTube channel comprises one of the largest automotive channels in the world. With over 6.7 million subscribers, our viewership constitutes the most authoritative community in the automotive industry. Don’t forget to like, comment, and subscribe.
Original Programming
CUSTOM
SPONSORSHIPS
MotorTrend offers unlimited programming opportunities that naturally provide valuable brand exposure and organic inclusion for in-market and aftermarket partners reaching a broad, diverse audience across digital, linear, and social platforms.
Branded Content
SEAMLESS INTEGRATIONS
Bespoke series, vehicle first looks, event coverage, walk-arounds, unveilings, and everything in between. Our branded content capabilities are best-in-class. With a singular vision and multiple outlets, we create millions of engagements with a qualified audience of auto enthusiasts and influencers.
Events
SUPER-SERVING FANS
FACE TO FACE
MotorTrend Group owns and operates 25+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.
70 YEARS OF EXPERIENCE
MotorTrend Magazine is world-famous. As an institution in the automotive industry, we have been delivering premium content, in depth analysis, and culturally relevant material since 1949. We celebrate our heritage, while boldly looking to the future — reimagining motor entertainment for a broader, more diverse audience.