Performance Media Kit

HIGHLY INFLUENTIAL
AFTERMARKET AUDIENC
E

 

MotorTrend Group is the largest automotive media company in the world. Comprised of iconic brands, MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper. Each member this highly knowledgeable community directly influences approximately 4.5 vehicle purchases a year.

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Total Audience
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Unique Monthly Visitors
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Social Followers
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YouTube Subscribers

94.8% MALE

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Average Age

63% COLLEGE

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Avg. Household Income

Source: Omniture (Web), FB/IG/TW/YT (Social), AAM/USPS (Print) 9/19

Digital

THE FASTEST SITES
ON THE WEB

 

MotorTrend Group owned and operated sites empower our audiences through unparalleled expertise, information, and reviews. We’ve built a premium, safe environment for a qualified audience of enthusiasts that take action. In fact, research shows our audience has 5X higher CTR than Google benchmarks when data targeting is applied. 

Social 

AMPLIFY ENGAGEMENT

 

As the leading authority in automotive news, our brand engages in a two-way conversation with a community that delivers the most trusted information to our communities.

Original Programming

CUSTOM SPONSORSHIPS

 

MotorTrend offers unlimited programming opportunities that naturally provide valuable brand exposure and organic inclusion for in-market and aftermarket partners reaching a broad, diverse audience across digital, linear, and social platforms.

Branded Content

SEAMLESS INTEGRATIONS

 

Bespoke series, vehicle first looks, event coverage, walk-arounds, unveilings, and everything in between. Our branded content capabilities and slate of original programming are best-in-class. With a singular vision and multiple outlets, we create millions of engagements with a qualified audience of auto enthusiasts and influencers.

Events

SUPER SERVING FANS
FACE TO FACE

 

MotorTrend Group owns and operates 25+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

Print

70 YEARS OF EXPERIENCE

 

The world leader, HOT ROD brings readers content that simply cannot be seen anywhere else–the most amazing cars, the first scoop relating to happenings and product offerings in the world of performance.

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